Ditto Turns To Indiegogo For Help Battling Patent Lawsuits (Including One From 1-800-Contacts)

Ditto, a startup that helps users virtually try on different pairs of eyeglasses, has launched an Indiegogo campaign to help fight a big threat ? the company says it's being sued by 1-800-CONTACTS and another company called Lennon Imaging Technology. Ditto's technology allows users to create webcam recordings of their faces, which they then use to see how different designer glasses will look with their facial shape and size. Both Lennon Imaging and 1-800-CONTACTS are claiming that this technology infringes their own patents. But Ditto's campaign describes them as "patent troll" lawsuits ? Lennon is a non-practicing company, meaning that it doesn't have a product or service of its own, and Ditto co-founder and CEO Kate Endress said 1-800-CONTACTS (which is owned by WellPoint) didn't purchase the patent in question until after the company's CEO visited the Ditto website.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/KzTeQMV0Nqk/

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